Renault Megane by Fernando Alonso
Renault is celebrating the return of Fernando Alonso and the success of the Megane model through an international publicity campaign.
Fernando Alonso is once again at Renault, competing for the team with which he has obtained the most valuable performances, Renault F1 team. “We all get a special feeling when we buy a new car” is the motto of the campaign which has a light tone, underlined by the soundtrack of the TV commercial, the song “Cheek to cheek” by Fred Astaire. The commercial begins with Fernando Alonso, which is getting ready to leave the hotel, driving his Megane F1 Team. Ready to go, the champion has to avoid some obstacles, which he easily surpasses.
From the launch in 1995, Renault has sold almost 7.5 million Megane models, while the models RS, Clio and Megane have been distributed in 40 countries in 13.000 copies.
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