Ford is is looking to wrap the Asian small car market with this little number, the Ford Start.
Looking rather like an evolution of the KA that is so popular in Europe, the Ford Start concept is aimed at capturing a large percentage of the market for a small economical car so sought after in many countries across Asia.
The car will feature a 1.0-litre three-cylinder EcoBoost direct injection turbo engine which surprisingly has the power of a 1.6 liter unit, but throws out less than 100g/km CO2, this is the same engine set to make its appearance in the Fiesta and Focus.
The car is set to use various techniques to reduce costs, lots of one piece construction and use of lightweight composite materials where viable.
This Ford Start concept looks great to us and it seems a shame Ford has seen fit to only plan this for the Asian market, the great design and unique look would surely be a hit on the roads of Europe and the more cosmopolitan cities across the US.
Still, that should mean capturing a glimpse of one outside of Asia should make for an even more eye catching experience and we’re sure there will be a fair number of people aiming to import them so as to drive something different.
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