BMW Grand Coupe To Hit Production

August 19th, 2010 | Posted in Concept Cars | 1 Comment

It is an unfortunate reality that many concept cars that enthusiasts look forward to hitting production, actually never make it! This was something that was expected of the BMW Grand Coupe, which was one of the most intriguing concepts to roll out of the BMW factory.

Luckily for BMW enthusiasts, Klaus Draege, the current chief of development has confirmed that it will eventually enter production. It made its official debut as a concept at the 2010 Beijing Motor Show. Since then, BMW has been working hard to ensure that many of the final touches have been made and it is nearing being ready for production.

BMW had a smart concept in mind; a sport based four door coupe, to fill a gap in their current range. According to their recent press releases, the vehicle will be on sale and in the hands of the consumer by 2012, with pre-orders being taken even sooner than this.

For this to happen, BMW needs to step on the gas with their other developments. These include the two-door 6-Series coupe and convertible, both of which are scheduled to hit dealerships throughout 2011. If they do manage to pull that off, then it seems the foundations for the Grand Coupe release date in 2012 will become even stronger.

So what sort of competition is BMW going have? The reality is that their competitors have really beaten them to it, with their equivalent vehicles already on sale. These include the likes of Mercedes-Benz with their CLS, Audi with their A7 Sport back and of course, Porsche, with their Panamera.

In terms of where the Grand Coupe will sit in the BMW range, the company has already made this quite clear. They will be looking to produce a vehicle that shows some basic characteristics of the current 6 series. Although this is the case, BMW has already stressed that it will not be using the 6 Series label, so the Grand Coupe will be unique in the range.

So who are they looking to sell to? Essentially, BMW are looking to produce a vehicle that suits people looking at a 7 series, giving them even more options. The two options they will eventually have means that BMW has a much better chance of getting a sale, rather than consumers going for a brand that they are in competition with.

BMW are looking to price the Grand Coupe slightly above the current RRP of the 6 series, which is currently $93,560.

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